Trademark registration provides the exclusive usage rights and distribution rights to the holder. The basic purpose of the trademark registration is to help the business entities in uniquely identifying their goods and services among their customers or potential customers.
The trademark is a unique slogan, logo, symbol, color combination, smell that is associated with the product or service to uniquely identify its source. Every trademark applied by the applicant is examined by the department and then published in the journal in order to ensure that the registration of the trademark does not violate the interest of any person. Trademark is one of the most valuable Intellectual Property Asset for a person or company as it helps the business entities to capture a good market share.
With the trademark registration come the exclusive usage rights of usage to the owner. Through this right, the owner can protect his trademark from being exploited by any other person. Further, he can prevent registration of anything similar. The owner of the trademark legally gets the complete rights over everything that is associated with the mark.
A trademark holder can also gain some amount of money as royalty against the assignment of the registered trademark. However the same is not possible for a common law trademark.
Sue the infringers
Trademark assists the company in pursuing any legal action against any person who aims at infringing the trademark. The trademark gives the unique rights of using the trademark on documents and as business identification to the holder only. Right to use “R” symbol
The symbol “R” which can be used only when the trademark is registered helps to build the trust of the consumer in products or services.
A registered trademark can also be licensed by the holder against some amount of royalty. Licensing provides a dual benefit to the owner of gaining amount money as royalty while keeping the exclusive ownership rights reserved to him.
Helps in obtaining international rights
A registered trademark also allows the trademark owner to obtain international trademark registrations in foreign countries. For companies looking forward to expanding it would be much easier to obtain trademark protection in foreign countries if they already own trademark rights.
A well-known trademark helps to build a brand image in the market. The established quality of your product and services are known by everyone through the trademark and which establishes trust and goodwill among the customers in the market. It helps in creating permanent customers who are loyal and always opt for the same brand.
Use of ® symbol
After obtaining the trademark a person can use the ® symbol on his logo stating that it is a registered trademark and no one can use the same trademark. It is exclusive of all types of usages as well as rights. This symbol helps to build the customer trust in the product or the service and helps it in capturing a good market share.